Marketing

    The Effectiveness of Celebrity Endorsement in India By Rajni Surana 2008 A dissertation presented in part consideration for the degree of MA in Marketing 1 Acknowledgements  My research interest in renown authority and the efforts leading to this study crap brought me conglomerate debts of favour. I am particularly appreciative to Dr. Deborah Roberts who gave her time to help with my requests for information, as thoroughly as for her guidance and valuable assist from the offset of this project. Her insights and remarks were of wide value. My deliberations on the study have excessively been influenced by the contributions of several(prenominal) other researchers, many of whom are cited throughout the text. Furthermore, I would same to express my gratitude to all the respondents without whom this research would not have been possible. Finally, I would like to recognize and thank my parents Mr and Mrs. Surana and my sister Chiki for their imperishable support. 2  pluck  The practice of celebrities being used for displacement services other than performing their actual job as either an player or an athlete, such as phizs has proliferated oer time.

Despite the follow and the risks involved with this technique of advertising, it is been used instead extensively in the present era. The instrument of celebrity endorsement has nowadays fuck off a pervasive cistron in advertising and communion management. India as a res publica is known for loving its stars. The Indians revere their boll wood actors and cricketers. The advertisers see this as an opport unity to grab and make on so as to expand t! heir operations and levy their product. This dissertation focuses on examining the sensing of these Indian Consumers about the celebrity endorsement process and the consequent impact on their obtain decisions. This project begins with a literary works review which provides an insight into the research done by the antecedent authors followed by the structure of the research...If you expect to get a estimable essay, order it on our website: OrderCustomPaper.com

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