The emerging marketing issue in the pharmaceutical industry

1. Introduction The pharmaceutic industry is an important sector in the ecumenical economy and it has a crucial type. It is discovering, developing, manufacturing and distributing quality medicines. novelty in research and development (R&D) has controlled threatening diseases, better aliveness quality and increased the average life foresight during the past times few decades. The majority of the global pharmaceutic sales grapple from 3 main grocery stores: trade union America, Europe and Japan. (See appendix I) to a greater extent precisely, the unceasing army argon the leaders in this industry in impairment of sales but also in basis of investment in R&D, new chemicals and biological entities discovered, number of new medicines grocery storeed first etc. In Europe, the best countries are the UK, France, Germany, Switzer prop up and Italy. The UK is the first pharmaceutical industry in Europe. It is an interesting market as some nine of the top-75 selling glo bal medicines originated from companies headquartered in Britain with the land producing more of these products than other countries with the exception of the ground forces (Mintel 2003). (See appendix II) Japan is the three-bagger market. It is then interesting to study the two main markets, the USA and Europe (especially the UK). It is important to define the products of the industry.

In this report, they include the pharmaceutical products and pharmaceutical preparations which can be segmented into two categories, the prescription-only medicines and over-the-counter(a) (OTC) medicines which can be bought wit hout prescription. (See appendix III) The B! usiness Communications union (BCC) states that the world pharmaceutical industry stood at $541.0 billion in 2002, with 8% year-on-year growth. It has mainly been driven by the increasing use of substitutes-generic pharmaceuticals threat, the threat of new entrants-emergence of bio-pharmaceuticals and genome revolution, the increasing buyer power, the increasing wellness awareness amongst patients, the development in outsourcing but also the ever-changing world... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper