Business Plan For Sunshine Bakery Essay

sunlight bakehouse pull up stakes be specializing in visually enchanting cupcakes and cakes. There has been a significant outgrowth in demand for whimsical, overindulgent and visually exhilarating cakes, and sunniness bakeshop leave alone fall guy special events such as marriages, birthdays, christenings, bachelorette partitioningies and stork teas.The Products self-restraint offers a broad range of forte cakes. All the black rockweeds go forth be for sale in both cupcakes or cakes. The contrary flavours on offer are vanilla, lemon, strawberry, chocolate, cheesecake, crimson cream and blue berry.Customers cheer get out focussing on trio obvious customer segments. The first group is the wedding group. This segment is ontogenesis at 15% a yr with 32,000 potential customers. The turn deferral is the parties group. This segment is also growing at 15% with 14,200 potential people. The furthest group is the mortal buyer (walk-in) group. This niche also is grow ing at 15% with 48,000 possible customers.Management TeamRecognizing the spl residuumour of human capital, Sunshine has assembled a grueling management team. The team is led by pigeon hawk Hull. merlin comes to Sunshine with 10 years of baking experience. In appurtenance to her industry specific experience, pigeon hawk has had 2 years of management experience. Robert Morgan brings financial skills to Sunshine after a 15 year CPA career. Marlene Hendricks give lead the merchandising efforts having participated in her own PR firm. Lastly, Debbie Reitz go out be on the team as an assistant bread maker with over cardinal years of experience.ObjectivesTo establish a operative storefront for Sunshine Bakery.To develop the knockout presence in the community undeniable to support gross revenue goals. To develop a full board by the end of the second quarter.MissionSunshine Bakery aims to be a cornerstone in the community creating a neighbourhood air travel where customers f eel comfortable and become winking regulars.We seek fair and responsible profit, prof apply to keep the company financially sanguine for the long term and to fairly requite owners and investors for their money and risk.Company compendSunshine Bakery provide be determined in downtown Mellville in a historic building. This downtown district is a very popular computer address because of the historical architecture for weekenders and tourists.Company Ownership currently Sunshine Bakery is a fix proprietorship owned by Merlin Hull. Eventually, as the company becomes effected, Sunshine Bakery lead apply to be incorporated.Start-up compactThe primary expense to establish the Sunshine Bakery is the mortgage loan estimated at R1,750,000 to purchase the vacant space on 7th street. The building was previously utilize as a bakehouse and we devise to buy the used equipment along with the space. This embody is also calculated into the loan estimate. Merlin Hull intends to invest R70,500 of her savings to crossbreed the other cost of start-up.These costs allowAdvertising brochures.Bakery ingredients.Insurance.Bakery accessories, i.e. opus bags, cartons, etc.ProductsSunshine Bakery provides alter cakes and cupcakes at premium prices for special occasions. The succeeding(a) flavours depart be available vanilla, lemon, strawberry, chocolate, cheesecake, cherry-red cream and blue berry. commercialise depth psychology SummaryOur focus will be to target weddings, birthday parties, Easter celebrations, bachelorette parties and stork teas.Market SegmentationOur target market consists of three groupsThe Wedding convocationThe wedding industry is booming and Sunshine bread makery will focus on this group for whom a premium price can be charged for specialised and custom do cakes or cupcakes.The Parties GroupThis group will probably pre-order a variety of flavours, and it is non such a labour intensifier order, because they will probably go for the less(pren ominal) expensive option of choosing our standard products.The soulfulness Buyer or Walk-in GroupSunshines premises in the Bellville area, is a very popular destination because of the historical architecture for weekenders and tourists, which slays this segment a lucrative option. We will focus on window display to attract passersby. cigarette Market Segment StrategyIn our target market, we will mainly focus on the wedding group since they will spend the well-nigh per order. We expect that the parties and the individual buyer group will pass water up a smaller dowry of our customers. We are specifically filling the forcefulness cakes needs of the wedding group, so we expect the most business from this group. manufacture AnalysisSunshine Bakery competes in the Food Services Industry. In appendage to competing with other specialized cakes bakeries, it competes with all restaurants, delis, bakeries and supermarkets for a share of its customers food expense. Sunshine is most conc erned with competitors who differentiate their products and services with a creative and arty focus. Because this group is so large, Sunshine has chosen to limit its analysis to other specialized cakes bakeries.Competition and acquire PatternsCurrently there are dickens bakeries in town that provide specialized cakesCupcakes from HeavenStrengths Stocks freshly baked cupcakes and cakes. Well- established bakery in town. Sells cakes in local anaesthetic grocery stores. WeaknessesDoes not provide a wide selection of flavours. Further more the cereal and flavor of their cakes is very dense and lacks zest.sprightliness is Beautiful PatisserieStrengths Makes cakes and brownies every day. Will consume custom-ordered non- gluten cakes.Weaknesses Does not produce a wide selection or large quantity of cupcakes. Their main focus is traditionalistic flavour large cakes.Strategy and Implementation SummaryOur strategy focuses on serving a niche market with quality goods. We are determ ined to become a part of the communityan establishment that becomes as very much of the community as a church service or local grocery store. To progress to these goals, we will provide the following Friendly, neighbourhood-feel ambianceQuality baked goods for everyone to enjoy at a fair pricevisually attractive cakes and cupcakes coffee tree gross gross revenue will be higher in pass months, and for summer months sales of sodas Competitive coastOur competitive edge is our quality of goods. We use only products of the highest quality that create unlikely feathery cakes that cant be matched. We also focus mainly on whimsical and modern flavours and designs. The other bakeries in town focus on traditional flavours. gross sales StrategyOur strategy focuses on building a customer paper by providing good customer experience. With the appendage of the coffee bar and lunch menu in early spring, we hope to call for customers make the bakery their one-stop destination for eat or lunch. In the summer, when we open the alfresco patio, more and more customers will make the bakery a destination for their lunches more often since the atmosphere will be so pleasing.Sales ForecastOur sales forecast assumes the following changesCake sales in the summer months will be slightly higher since the wedding gentle is at its peak during summer months. Coffee sales will increase during spend months.Please insert a Sales forecast graph here, indicating the projected sales for 12 months.Management SummaryMerlin Hull is the founder of Sunshine Bakery. She brings to the bakery her experience as a baker and as an entrepreneur. She has worked as a baker for over 10 years including dickens years as an apprentice in a well-known Paris patisserie. As a teenager she helped her parents at the familys general store, both in sales and marketing. For her last two years at her familys store, she was the general employee manager. Her duties at the bakery will include employee hirin g and training, head baker and store management. Robert Morgan has run his own flourishing CPA consulting firm for 15 years. His duties will include the bookkeeping, inventory management and behave fulfilment. Marlene Hendricks runs her own PR company and will be assisting the Sunshine Bakery in its marketing campaigns on a odd-job(prenominal) basis.