Negotiations Assignment Example | Topics and Well Written Essays - 250 words - 3

Negotiations - Assignment Example The goal of the customer services representative in this case is to increase the company’s membership to enhance the profitability of the business. All measures that he takes to achieve this goal including persuading the customer by exaggerating the benefits of buying the membership, and giving references of customers who have benefited from the membership in particular ways, will be termed as the negotiation tactics. The difference between negotiation strategy and negotiation tactics is basically that of why and how. A new biscuits-making company can use operational negotiation to introduce the new brand of biscuits in the market and increase its popularity among the customers by randomly offering people in the markets and public places biscuits for free. The short-term goals of the company in this situation are to advertise the biscuits and make the customers like the biscuits so that they feel convinced to go and buy the same biscuits from the shops, which is the long-term goal of the